Humanizing healthcare with inviting, intelligent design

Digital
Brand
Medical
ABOUT

Medical error is a leading cause of death around the world. Research Collective strives to change that, by offering industry-leading human factors expertise, start-of-the-art research spaces, participant recruiting, and a wealth of knowledge for clients and aspiring researchers alike.

Herbst partnered with Research Collective to bring their mission to life with a refreshed brand identity, color palette, typography, and image style, culminating in the design and development of their new website and collateral. With warm pops of desert orange, human-centric photography, and foundational elements that exhibit friendliness and intelligence, the new design breaks down a complex offering into an easy-to-navigate, welcoming experience.

MENTIONS

"By understanding user needs, analyzing product usability, and conducting rigorous testing, [Research Collective] provides practical improvements that lead to safer and more efficient medical products." - Medical Tech Outlook

AWARDS & RECOGNITION
No items found.
No items found.

Research Collective is a team of human factors research specialists dedicated to making medical products useful, desirable and safe.

No items found.
No items found.

No items found.

Herbst created a fresh branded user experience for a variety of web audiences.

No items found.
No items found.

Good UX saves lives.

Visit Research Collective →
No items found.

Next project