Medical error is a leading cause of death around the world. Research Collective strives to change that, by offering industry-leading human factors expertise, start-of-the-art research spaces, participant recruiting, and a wealth of knowledge for clients and aspiring researchers alike.
Herbst partnered with Research Collective to bring their mission to life with a refreshed brand identity, color palette, typography, and image style, culminating in the design and development of their new website and collateral. With warm pops of desert orange, human-centric photography, and foundational elements that exhibit friendliness and intelligence, the new design breaks down a complex offering into an easy-to-navigate, welcoming experience.
"By understanding user needs, analyzing product usability, and conducting rigorous testing, [Research Collective] provides practical improvements that lead to safer and more efficient medical products." - Medical Tech Outlook